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I really don’t understand it…there must have been some paranormal activity going on at the box office, because Paranormal Activity was the top weekend movie this weekend. Overall, this was actually a terrible weekend for any movie to open….laughable actually.
Paranormal Activity is the Top Weekend Movie
There were so many things that I thought could have happened at this weekends movies, but I seriously never thought that this was even an option. Somehow, Paranormal Activity took the number one spot at the box office this weekend. Here is how everything played out:
1: Paranormal Activity: Grossed an estimated $22 million. More than last weekend. And this movie opened over 4 weeks ago. I saw it and thought it was a terrible movie. I really just don’t get it.
2: Saw VI: Grossed $14.8 million. Comparing that to every other Saw movie opening (none of which EVER grossed less than $30 million on an opening weekend) I have to say that is pretty awful. Obviously, Paranormal Activity was leeching would-be Saw movie goers. They really should have re-thought that decision, as this years Saw movie is actually being better received than last years Saw V.
3: Where the Wild Things Are: Held its own and took the number 3 spot.
4: Law Abiding Citizen: Again, holding its own and not dropping very far from its opening weekend spot.
5: Couples Retreat: I don’t understand it…I really don’t. There were just so many great options, and somehow this movie is still appearing in the top 5 movies of the weekend.
That means NONE of the other opening movies of this weekend managed to make it into the top 5!!
The only film that opened this weekend that made it into the top 5 was Saw 6! There were FOUR new movies that opened this weekend and only ONE made it!
Astro Boy only managed to bring in almost $7 million. I never expected this movie to be a blockbuster or anything, but to not make it into the top 5 surprises me a bit. I guess families were simply choosing Where the Wild Things Are as their family friendly flick of the weekend.
The Vampire’s Assistant brought in an absolutely awful $6 million (just over that actually). This I guess isn’t too much of a surprise. It really just didn’t have much appeal, other than those who might have wanted to see a movie that looks like a spoof on the Twilight movie series.
Amelia, the last new opening movie this weekend, brought in…are you ready for this? A staggering (staggeringly low that is) $4 million. There isn’t anything to even say…that just sucks.
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My guess is, this weekends movies just had too many competing movies vying for its own viewers. You had a couple head-to-head match ups where one just didn’t stand a chance over the other.
You had the Astro Boy vs. Where the Wild Things Are
There was Paranormal Activity vs. Saw 6
Then there were the movies that didn’t really fall into a genre at all, and maybe were just hoping to bring in viewers based on star power or buzz. The thing is, that only works when you don’t already have so many decent movies at the box office to compete with.
All in all, this wasn’t a very good weekend to choose your movie to open on.
